Business Requirements

Wednesday, January 14, 2009

How Rugby Hospitality Can Give You The Edge

Impressing a client by taking them to a restaurant and plying them with wine is no longer an acceptable way of trying to win friends and influence people.That particular form of schmoosing has been well and truly consigned to the dustbin of history.Nowadays potential customers expect something a little different and whatever you choose is a reflection on you and what your business has to offer so it's vital you make the right decision.

The field of corporate hospitality has grown in recent years to accommodate the need for individual and sometimes bizarre requests that companies are making when it comes to impressing customers.One of the most popular is Rugby Hospitality.Since becoming a professional sport in 1996 every aspect of the sport has improved and as a result it has become as popular as football and cricket.

Playing standards have improved and a new breed of athlete has emerged in the rugby world.Players are now fitter, stronger and faster.As a consequence the standard of play on the pitch has reached a level it could once only dream of.Many people now regard the game as the most entertaining in the world.

Attendances have risen, facilities have vastly improved and the game has stepped into the 21st century with renewed vigor and potential.It's no wonder that many companies are now looking at Rugby Hospitality as a way to impress clients.

Rugby Hospitality also has a factor inherent in it that many other sports do not possess.The public's consciousness has not become saturated with the sport or stale due to over exposure.It still retains that special quality that gives it the edge over other sporting events; exclusivity.

Of course there are weekly games that offer Rugby Hospitality and they are proving to be increasingly popular due to the Success that British and Irish teams are having in the European Cup.Top teams like Bath and Leicester are able to attract big foreign names as well which increases attendance and ups the entertainment value.

But it's perhaps since the 2003 World Cup in Sydney when England famously won the World Cup with a Johnny Wilkinson drop goal that the Rugby Hospitality market has really gone through the stratosphere.International rugby matches have never been so popular.

Rugby matches regularly take place between southern and northern hemisphere sides; New Zealand South Africa and Australia are regular visitors to the British Isles and there is fierce rivalry between the two camps.Beating a southern hemisphere side is considered a huge achievement by any team and tickets for such games are hard to come by.

One of the attractions of looking at Rugby Hospitality as a way of promoting your business is that these tickets become easier to get hold of as they are part of a package deal.The fact that you are able to get such tickets can only reflect well on your business.

Next but by no means second in terms of prestige there is the Six Nations.The annual competition between England, Ireland, Wales, Scotland, France and Italy never fails to impress.The talent on display in some of these matches is the best in the world and some of the encounters take on legendary status.

There's no better way to impress a potential customer than giving them an opportunity to see history being made, and that's often what you get with a Six Nations Game.

With a range of different events and packages available Rugby Hospitality is a great way to impress clients and gain an edge over your competitors.


About the Author

Dominic Donaldson is an expert in the corporate hospitality industry.


Find out more about Rugby Hospitality and corporate hospitality.

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