Search Engine Optimization Terms FAQ

The world of Search Engine Optimization is full of jargon that may at first be a bit confusing to the beginner.The terms involved aren't difficult to understand; they are simply unfamiliar.Here are some answers to common questions about SEO.

What is a back link?In Search Engine Optimization, links that point toward a certain page from another page are called back links.Back links are important in SEO, since they weigh heavily in a site's search engine ranking.Basically, if someone at SomeonesSite.com links to a page on YourSite.com, this would be a back link for you but not for them.By the same token, when you link to their site, it is a back link for them but not for you.In this case, it would be what is called an outbound link for you.

What is a landing page?A landing page is any page where readers arrive after clicking a link from another website.When used in Internet marketing, it usually refers to a page people are sent when clicking an advertisement.Landing pages are usually written a little differently than content pages, as they serve a different purpose.They are designed to draw viewers into their site, and are usually the page with the highest search engine optimization on the site.

What is a squeeze page?A squeeze page is a certain type of landing page whose purpose is to "squeeze" prospects' names and email address from them.This then puts them on a marketing list, where they will receive information as well as sales pitches.Usually, some type of free report or other bonus is offered in exchange for signing up to a list.They also are pages that have high search engine optimization, as this often leads to a higher conversion rate.

What is a conversion rate?A conversion rate refers to the percentage of people who complete a specified action, such as buying your product or opting in to your mailing list.It is, in effect, what you hope to increase by search engine optimization.For example, if one hundred people visit your sales page, and three of them choose to buy, you have a 3% conversion rate (which in many niches is pretty good).

A conversion rate doesn't have to be about sales, though.It can refer to people signing up for a free sample, a trial membership, or taking any other action you want them to take.When the desired action is to sign up for a list, conversion rate is referred to as "opt-in rate."

What is split testing?

Split testing is the process of comparing two or more versions of a Web page to see which one has the better search engine optimization.This is most often accomplished by use of software such as Google's page editor.While an entire website may benefit from split testing, it is usually recommended to only test the landing page and any pages where a conversion can happen.This is due to the time and cost commitment involved with split testing.

Such are some of the primary terms that you will encounter in search engine optimization.It should be easier to speak the native language.

About the Author

I started my first internet business in 1999.

Since then, I have generated over 2,000,000 leads and sold over 160,000 customers in 119 countries.Referred to as the "Big Dog" of internet marketing.www.ShawnCasey.com

Relaited Links:

• Why Global Financial Crisis Forces Travel Cuts
• Make Your Life Insurance Fit Your Needs
• Writing Fact Sheets For Your Business

The Top 3 Factors Determining who Makes Money in the Forex Markets and who the Big Losers Are

If you are under the belief that most people, if not all of the people who invest in the currency markets are there for one reason, to make money, then what really separates the winners from the losers?While there are numerous small factors that contribute to private financiers failures to become successful when trading the FX markets, research has shown that three of them stand out above all others.The research has also shown that these can be over come if the people failing knew why they were not achieving there goals and they would take the time to make adjustments.

Learn Forex Trading:

The number one reason people fail by a wide margin, almost two to one over the second reason people fail is due to the fact they have not made any or feeble attempts at that to become educated on the finer points of the currency markets.

Profitable Forex trading is a skill that can be taught and a skill that can be learned.

Research has shown that the vast majority of people that dropped out of the markets quickly were the ones that made no attempt to become educated on the subject matter.They put some money in to see what happened.If they made money, they would then put in more.If they lost money, they would quit investing.

Have the Forex Tools Required to be Successful:

The number two reason failed to make money in the currency markets is that they lacked the tools and the expertise to use those tools.

The tools of course, are the Forex software trading systems one must utilize to capture the eminence amounts of data created daily by the currency markets and the know how to interpret that information.If fact, above all else, research showed that a very high percentage of first time investors bought a piece of software and started trading the next day.They did not know how to use the software and they knew little or nothing about the markets.When they lost money, it was the software's fault they lost money.

Lack of Understand of Margins, and How to Make Them Work for you Instead of Against You:

Forex margins can be as high as 200 for every 1 currency invested.

Most stock market margins are on a 1 to 1 basis.The novice traders think it is great they can control such a large amount of currency with such a small investment.They fail to realize until it is too late that at that borrowing percentage even a small downturn in a currency can wipe out there account.There are numerous techniques to take this disadvantage and turn it into an advantage.Unfortunately, if we refer back to the number one reason people fail, they have never acquired this knowledge.

Education is the cornerstone of our society and it has never been easier to obtain than it is today with regard to the currency markets.If the people who failed to make money had only taken time to learn currency trading by taking a Forex training course there success rate would have been much higher.Research on this matter has only found the obvious, which is the better educated you are, the greater chance you have of making a success of any endeavor you choose to undertake.

About the Author

We have researched, tested reviewed 100s of Forex Courses, Software Systems and Brokerage Firms which we only list our TOP 10 to help you LEARN FOREX TRADING.

For 100s of FREE FOREX TUTORIALS please visit LEARN CURRENCY TRADING.Good Luck!I look forward to seeing you on the trading floor making money!

Relaited Links:

• Food Production And Safety Requirements -- How Everyone Stays Safe
• Article Marketing; The Answer To All Your Marketing Needs
• The History of the Forex Markets, Sometimes Called the Currency Markets