Designing Profitable Trade Show Displays -- Don't Make One Of These Mistakes

Finding tradeshow booth designs that are profitable and attention getting isn't easy.There are some basic flaws that if you avoid, will greatly improve your chances of achieving that very goal.Making even one of these mistakes can cost you big dollars in terms of design and even more when you take into account lost sales and leads.It you want to avoid this disaster, make yourself aware of what the mistakes are and carefully consider each step in the process.

Trade Show Displays That Are Difficult To Use

You have to create tradeshow booth designs with both attendees and staff members in mind.

While it doesn't sound the greatest, customers should be thought of as lazy.Unless you have an earth-shattering product that 90% of the world is already dying to have, they aren't going to fight to get access to your exhibit.Therefore, it is imperative that your trade show displays are easy to access.Otherwise, they are just going to walk away.

The floor plan should be easy for them to enter and exit, explore your products, and feel comfortable.This also indicates to your customers that your business considers the client's needs.Poor set up also interferes with the staff's ability to deal with customers because of the inconvenience, loss of patience, and efficiency.

Failing To Get The Message Across With Tradeshow Booth Designs

Trade show displays have to attract attention and demonstrate that you are better than the competition.

However, you need to achieve a balance between standing out and being scary or intimidating.At the same time, you need to express your marketing goals and ideas across to those who see your exhibit.Going too 'out there' with the visual concept of tradeshow booth designs will cause many businesses to think that you are unsuitable for their company.Try not to rebrand or change the face of your company too drastically -- do it gradually and give clients and leads a chance to become familiar with your brand and business.

Making Exhibits Without A Specific Purpose

How do you know if your tradeshow booth designs are perfect if you have no idea what perfect is?

Don't even consider the graphics or any other component until you know exactly what your marketing plan is.This includes your message as well as your customer base.Every item and option chosen for your trade show displays should work toward reaching this goal.You essentially gain ROI on every dime you spend.

Not Testing The Exhibit Prior To Show Time

With all of the time, money, and effort put into tradeshow booth designs, it can be difficult to look at things with a clear and objective eye.

Having several people with different degrees of experience look at the entire package is the best way to test the display and find out what the results will be.Start with experienced staff members who already know what their needs and difficulties are out on the floor.You also want to include those outside the company who are experienced in the industry and those who have no experience in the industry at all.

Tradeshow booth displays take a lot of work and careful consideration in order to find the right format.Knowing some of the mistakes others make can keep you from repeating history and increase your chances at success.Trade show displays are your first chance to leave a good impression on your customer base so make sure it is a positive experience for everyone.

About the Author

Christine O'Kelly writes for Productive Displays, Inc.

Graphics, a leading trade show displays Chicago provider.The tradeshow booth designs provider rents, refurbishes, and creates top-quality trade show exhibits.

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